Iida Mizuhiki Domestic / Overseas Expansion Project
We are creating the future of Mizuhiki in collaboration with the Sekishima Mizuhiki store in Iida City, Nagano Prefecture, which has the best technology in Mizuhiki in Japan. Mizuhiki designed by our company is used regularly at famous department stores and pastry shops in Tokyo.
1. For Your Japanese Party Series
Mizuhiki has a beautiful meaning of "connecting hearts" and is an eco-conscious (environmentally friendly) material made of Japanese paper, so we believe that it will attract more attention as a cool Japan material that Japan is proud of. Can be done.
Overseas, the Japanese food and culture boom has created a need for daily use of Japanese decorations, and in this "For Your Japanese Party Series", there is a need for party goods used at such overseas Japanese parties. In response to this, we propose Japanese-style SAKE bottle decorations, napkin decorations, chopstick decorations, and chopstick rests that use Mizuhiki.
These are the best decorations for Japanese hospitality overseas. In addition, since most of these party goods are still made of plastic overseas, Mizuhiki, a traditional and old material for Japan, is accepted as a new eco-conscious material for the world. , There are substrates that are used as an alternative to plastic.
The Mizuhiki craftsman Sekishima Mizuhiki store , which we are also affiliated with and a sales agent for in this series, received the Cool Japan Award 2019.
2. Jewel of Japan Series
Mizuhiki, a material unique to Japan, is indispensable for Japanese people in traditional Japanese customs such as gift bags and New Year's decorations, but we are the beauty of the material called Mizuhiki and the craftsmen in Iida City, Nagano Prefecture. Focusing on the knotting technology that has been refined for many years, we propose it as a new accessory.
Each accessory is carefully handmade by craftsmen. Since Mizuhiki is made of Japanese paper, it is light and can be purchased at a price that you can easily enjoy, and it does not burden the environment.
It is an ethical and unique eco-fashion that replaces fast fashion. The seamless knot art created from a single mizuhiki by craftsmanship has the potential to show value not only in traditional Japanese events but also in the world of fashion in the future.
3. Essense of Japan Set up a sales floor in the international duty-free area of Haneda Airport
In August 2019, we were selected as a company participating in the test marketing project in the Haneda Airport departure area sponsored by JETRO. Mainly targeted at inbound passengers using Haneda Airport International Terminal, sold for one month from August 15th to September 12th at the special venue "Essence of Japan – Mastery Collection- HANEDA and JETRO creation" (pictured below) We are doing.